Photo Exhibition 2017: How to plan, organize and promote a photo exhibition

Photography Marketing Workshop

October 11-13 2017, Burgos, Spain

The photography marketing workshop will be held from October 11 to October 13, 2017 in Burgos, Spain. The workshop's targeted audience are photographers, both professional and amateur, who want to improve their photography marketing skills, increase exposure for their creative works and open new channels in promoting photographer's brand. The workshop also targets creatives, marketing/social media professionals and photo agencies, all those working with creators of visual content.

Burgos, a capital of Spanish province Castile and León, offers a perfect setting for phototgrapher community, with its intact medieval architecture, colorful landscapes and rich cultural and historical background.

Burgos, Spain

The workshop will cover the all elements of organizing a successful photo exhibition:

Photo Exhibition

The first step in planning a photo exhibition is to define its objectives. It all comes down to the following four basic objectives:

  • Raise photograper's profile
  • Sell photos
  • Raise awareness of some topic, deliver message, express concepts and ideas, share concerns
  • Raise funds for some cause by selling photos

The next step is defining the major exhibition aspects: audience, venue, promotion, budget and feasibility.

  • Audience: persons of interest, potential buyers, sympathizers to the cause, opinion influencers.
  • Venue: when and where community-wise, location-wise, cause-wise, publicity-wise.
  • Promotion: word of mouth, social media, press release, old boy/girl network, dedicated event website.
  • Budget: cost of materials, services, printing and framing, personnel, bar, venue leasing costs, advertising, event coverage.
  • Bottomline question: is it worth it?

Use this event planning template to track all the important milestones of your event.

The photo exhibition without central theme is doomed. Here are some examples of photo groups centered around some topic, concepts, food for thought. A shallow central subject is better than no subject at all.

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